Taking the wheel
Archibalds has long been part of New Zealand’s automotive landscape. Today, it is firmly looking to the future, with a large group of women within its ranks.
There has been a rise in strong female teams at Archibalds. Their presence is not only reshaping perceptions of the automotive industry but also enhancing the customer experience.
For Anenicke Meyer, Porsche Brand Ambassador and Service Consultant, the journey into automotive has been both personal and professional.
“The automotive world is a lifestyle that not everyone understands, and learning the intricacies of how it operates has allowed me to develop a deeper passion for cars. I especially enjoy building on that passion and knowledge and sharing it with our female clients, helping them feel comfortable, understood, and supported throughout the process. I’m confident this approach enhances our customers’ experience and strengthens their connection to the automotive world,” says Anenicke.
Anenicke’s path began at a young age, influenced by her father’s career in the German automotive industry. Starting as a vehicle detailer, she has worked her way through the ranks.
“I take pride in staying one step ahead – always learning, refining my understanding, and ensuring I’m prepared to confidently guide every conversation. With the support of the dealership and the brand, I’ve developed the confidence to lead with knowledge, build trust with my clients, and create an automotive experience that is both professional and genuinely engaging.”
Her experience highlights a broader shift within the industry – one that is still ongoing.
Amber Inwood, Sales Executive for Jaguar, Land Rover, Volvo, Lotus, and Polestar, echoes this sentiment, pointing to trust and communication as defining strengths.
“I’m often told how much clients enjoy the experience of working with me – I believe it comes down to my approach. I focus on creating a relaxed environment where there’s no pressure to rush decisions, only support. My experience offers me the ability to ask the right questions, pairing it with the buyer’s wants and needs giving me the ability to guide them toward the vehicle that feels right for them.”
Amber worked her way up in the industry, from reception to sales person, and having spent nearly eight years with Archibalds, she has witnessed the rise in female staff firsthand.
At a leadership level, this shift is both recognised and actively supported. Mark Milligan, General Manager of Archibalds, sees diversity as essential to the business.
“We have women involved in almost every facet of our business. Customer service, marketing, events, operations, sales, parts, finance – you get the idea!”
While acknowledging there is still room to grow, particularly among technicians, Mark notes the importance of representation in shaping both culture and customer experience.
“We are a people business, and our clients deserve to be represented by people like themselves.”
Ultimately, while vehicles and technology continue to evolve, the fundamentals remain unchanged.
“People want a fair deal. They want excellent service… Everything else comes down to our people helping our new and returning clients with their vehicle requirements,” Mark says.