Content that works
In under two years, Christchurch-based agency Distinct Studio has quietly established itself as one of the city’s most ambitious content-first marketing studios.
Distinct Studio is not a typical marketing agency. Its model combines business strategy, creative execution, and full in-house production to deliver content that does more than just look good. It works. The studio specialises in content-first websites, brand storytelling, and organic social media, helping ambitious businesses turn their stories into real growth.
“We focus on content that actually reflects who a business is and helps them stand out,” says owner Scott Gregan. “It’s not about just making things look nice, it’s about building brand presence that drives real business outcomes.”
Working from the purpose-built Kelleher Studio on Salisbury Street, the team handles everything in-house, from photo and video content through to web design, copywriting, and full website builds. Once sites are live, Distinct stays involved to ensure online platforms stay sharp and continue performing.
Social media is another key area of focus for the studio. Their hands-on, proactive approach helps businesses develop consistent, long-term brand presence online, with clients including Christchurch European, Avon City Ford, and David Melse’s podcast. As Scott explains, the approach is simple but effective.
“We put our face and our brand right next to the businesses we work with. We’re proud to stand behind everything we do. We don’t leave the ball in the business owner’s court. We are proactive and take as much pressure off them as we can.”
The studio’s model is resonating. As Distinct enters its second year, the team is growing, the client list is expanding, and the business is positioning itself to become a leading content-first agency in Christchurch.
Behind the business is Scott Gregan, who at just 20 years old, is no stranger to building things from the ground up. His entrepreneurial streak showed up early. At six years old, Scott was mixing fertiliser from household items and selling it to his parents. It may have killed a few plants, but it sparked something.
“Everyone has something they’re passionate about. For me, it’s always been business,” Scott says.
By eight, he was running a stall at the school market, earning what felt like a fortune at the time. By intermediate school, he was dropshipping fidget spinners. At home, his parents, both in dairy farming, would talk about business over the dinner table. The conversations stuck.
Scott’s first real break came in high school, crafting high-end chef’s knives and collaborating with one of Oceania’s biggest online influencers. He sponsored Andy Cooks, who grew to 10 million followers, while Scott was making the knife. At just 17, his work was featured in Knives Annual, alongside some of the world’s best knife makers. From there came stints in personal training, studying luxury business in Auckland, and competing in Young Enterprise.
Back in Christchurch, Scott was invited to help run a marketing agency. That eventually led to launching Distinct Studio – chapter two. Distinct’s team includes Alex Browning (IT), Thomas Nye (head of strategy and content), and Reuben Waayer (videography).
“I’ve always loved entrepreneurship, and marketing has always been a natural part of that.”
Scott’s long-term vision is clear: empower creatives and help ambitious businesses grow.