THE ART OF GIFTING
Experience really does help when you are tasked to come up with the perfect gift. It’s a struggle for many – what to get for the boss, those closest to you, or even that neighbour who feeds your cat while you’re on holiday? Fortunately, local company Providore has led the way in the art of gifting for over ten years, thanks to an ability to foster relationships and through getting to know clients intimately when building bespoke gifts.
Providore is a name you may be familiar with. The small, family-owned company has recently reached an exciting turning point, with a raft of new and fresh ideas. Lauren Colgan, the sales and marketing manager describes it as ‘a whole new phase – a new look for us, with new offerings, and an exciting approach for the end of year gifting craze, 2020 and beyond’.
Providore has ushered in a new age of gift hampers. Gone are the days where a company-labelled bottle of red, a few jars of relish and crackers were an acceptable offering. The new era of gifts is personal and thoughtful – they’re tailor-made.
Along with curating high-quality gifts, Lauren works personally with Providore clients to remove the stress and hassle of gifting at the end of the year. As you can imagine, you can easily go overboard, and quite often in the wrong way.
“Some clients click instantly with the range, others will build their own gift boxes – either way it’s a journey we go on with them. We sit down, spend time together, and get to know each other. We talk about what the client wants to achieve in that moment when someone opens their gift – what is the impact you want to have?”
Traditional hamper gifts don’t necessarily reflect how grateful or appreciative you are – you want to make someone’s day when they open it. And just because you spend twice what you envisaged, doesn’t mean the gift will reflect how you feel in that current moment.” This makes Providore’s approach a refreshing take on the art of gifting.
Providore has grown in recent years, meaning they can offer more from further afield with a point of difference. They aim to use Kiwi-made and Cantabrian made products wherever possible because they believe in supporting local business.
A notable client’s investment in gifting from Providore meant Lauren and the team developed a custom client-themed board game, based on Monopoly. Lauren sees these kinds of bespoke, quirky touches garnering a genuine response from the point of difference.
The new range at Providore has proven to be a considerable success, driven by a change in trend, gifting tangible items as opposed to food.
Providore is there for the pinnacle moments in people’s lives; there’s an impactful, emotionally driven reason behind every gift they send out.
“Every encounter we have has a story, and we go on a journey with our clients, whether it’s a one-off gift for a friend or a regular package for a top tier client”.
It’s simply put – out of the box considerations, delivered in a box.
Lauren urges interested customers to step beyond the website – picking up the phone, or sending an email to Lauren directly will mean you’re one step closer to offering gifts that are unequivocally reflective of your connection with someone special.
“People want lasting, tangible gifts, that will create lasting, tangible memories. We aim
for recipients to feel humbled by their gifts, to almost be ‘taken aback’ by the thought behind the gift.
“Our mission is simple. It’s to make people happy.”